ITOH

ITOH is a New Delhi-based menswear label founded in 2018 by designer Amit Babbar. Infused with a deep respect for garment construction, honed through Babbar's experiences in Japan, ITOH reimagines vintage styles with refined modern silhouettes, crafted using the highest quality materials and techniques. The brand's unique appeal stems from its innovative use of handwoven textiles, manipulated to create distinctive patterns that enhance the garments' modern identity without overshadowing it.

Working closely with weavers and artisans, ITOH employs a range of fabrics including Cotton, Cotton Silk, Linen, and Wool, in addition to selected auto-loom materials. This collaboration is as much about socioeconomics and morality as it is about aesthetics. ITOH's minimal and refined products, produced in small batches, focus on attention to detail and superior finishing. This brand stays true to its modest and restrained character, valuing enduring worth over passing trends.