Fortela

Founded in 2015 by fashion entrepreneur and talent scout Alessandro Squarzi, Fortela is a brand that masterfully marries Italian craftsmanship with the elegance of Japanese fabrics. Inspired by Squarzi's extensive personal wardrobe of vintage couture, Fortela's collections evoke an authentic vintage feel while maintaining a contemporary touch. The brand artfully combines denim crafted on original Union Special machines from the 1930s and ’40s, Navajo-style wool, chinos, and unique military-inspired pieces. Hints of wide-open Montana landscapes and desert colors infuse Fortela's clothing, translating Squarzi's vision into tangible fashion. Recognized as a major influencer in men's fashion, Squarzi has turned Fortela into an internationally successful brand. Fortela's collections can be found in flagship stores in Milano and Forte dei Marmi and through top e-commerce fashion outlets.